black lonestar

I’m spending about a week at home (not by choice) before I go to the truck show in Louisville, KY on the 26th through the 29th. That’s a long time not working. I could have had a couple more trips if I didn’t have to be home to fly out to Louisville. And of course there’s nothing local or even within a few days to keep me close. Not the greatest situation, but the truck show will be fun.

For those that don’t know, I’m the editor for Life on the Road. I work indirectly for International Trucks. I really work for their marketing firm and they are in charge of the site and I even get paid a little. They are flying me out to the truck show and paying for my room.

I will be working at the truck show. Life on the Road is going to have a booth. Actually it will be an area within the International Truck booth where they will have some computers and a sitting area. I’m going to be between the trucks and some of the other services that International offers. Right next to the Lonestar and a Prostar. The Lonestar is their brand new truck released a couple of months ago at the Chicago Auto Show. This will be the Lonestar’s first truck show.

My goal is to talk to drivers and get them to read the website and hopefully some will want to write for us too. I’m going to have business cards to hand out with information or numbers that will enter them into a sweepstakes or where they can claim some International gear or something. Even though it was my idea, I’m not in on the details. I’m also going to have a much smaller stack of cards to hand out to drivers who I think are articulate and bright enough that want to write for us. (Did I say that out loud?)

Getting some of these guys to write about something in the industry besides the bitching and moaning everyone already hears everywhere is tough. I don’t mind a little and I try not to do too much myself, but you’ve got to back up your argument with something more than BS.